It’s no secret that I’m a huge fan of the iPad. Granted, at first I thought, will I ever really use this thing? The answer is yes, yes and yes! It has become an indispensable part of my work life. In fact, all PR pros can benefit from adding an iPad to their arsenal of tools and here’s three reasons why:
Makes work on-the-go a cinch
Life in PR means a life on-the-go. And, it’s a given that a call from a client can and will come in at anytime with a request to draft an emergency press release, media statement or talking points. It’s not always convenient to lug around a laptop or netbook everywhere, but an iPad can be easily slipped into a purse, backpack or tote.
Using the Pages app for iPad, a simple word processing app, I built templates that mirror my client’s electronic letterhead. Now when a client call comes in, I can pull up their template and begin working on a document, anywhere. What I also love about Pages is the ability to email finished documents direct from the iPad as a Word document and the ability to file away for later.
Present Creative to Clients
In addition to Pages, another office app tool that is a must-have is Keynote. Using Keynote, I’ve built slide shows with photos taken at press conferences, client events and trade shows to present during client meetings without the need for a laptop, flash drive or projector – a big plus when traveling.
The iPad is also great for calling up web sites and PDFs of artwork for clients to review and I can tell you that clients really enjoy the ability to hold the iPad, scroll through comps and zoom in.
Satisfy your inner news junkie
PR people love their news, and it’s an industry must to stay up-to-date on topics that could affect your clients. I have apps for my favorite news sites on my iPad, and have created icons on my home screen for others that I follow but which don’t have officials apps. Before heading into work, I’ll get caught up on my reading and will then check in again during lunchtime and right before bed (see what I mean about being a news junkie). So thanks to the iPad, while I may be a little worse for wear from lack of sleep because of all my late night news reading, when awake, I’m fully informed.
Have you found other work uses for the iPad? Feel free to share!