Marcie Casas

PR Predictions for 2012: The New PR Pro

PR Predictions for 2012: The New PR Pro

Like everyone else, I’m eagerly anticipating the start of the New Year. There is just something magical about having a clean slate ahead of you, ready to be filled with exciting happenings, both personally and professionally. On that note, this PR Pro will be serving up predictions over the coming days on the changes she […]

Career Advice for Future PR Professionals

Career Advice for Future PR Professionals

One of the highlights for me as a PR pro is being asked to share some of the insights I’ve gained from working in the PR trenches. Recently, I was contacted by a college grad looking for advice on how to break into PR. Remembering how hungry I was for similar advice when first venturing […]

The 5 Job Skills that McDonald’s taught this PR Pro

It wasn’t too long ago that I was 16-year-old seeking her first job. Hearing from a friend that the neighborhood McDonald’s was hiring, I immediately headed there to fill out a job application. Two days later, I was on French fry duty. With this experience behind me, it’s with great interest that I follow the […]

How Much Would You Pay for Good SEO? Ask J.C. Penney

Would you be willing to pay any cost to see your company’s brand or product website achieve top rank on Google’s search results? Before answering, consider this: What if the cost wasn’t monetary, but instead the cost of consumers losing trust in your brand. Still think it’s worth it? Ask J.C. Penney. In an exposé […]

Three Reasons why the Press Release will Survive Social Media

It’s an on-going debate – are press releases still relevant as a communications tool in today’s age of social media? The answer is yes. Journalists may rant against how many off-target press releases they receive in a day, and call for its immediate demise, but that fact remains that a press release is still seen […]

Are Social Networks making us ‘less human’?

As someone who spends countless hours on social networks for personal and business purposes, it was a given that the post on the BBC’s World Have Your Say blog would catch my eye. The topic: Do Social Networks make us “less human”? Without a doubt, the use of social networks differs from person-to-person. The same […]

Why a Corporate Blog without a PR Strategy is a Crisis Waiting to Happen

While catching up with Social Times, one of my favorite blogs, their latest post about how companies can use a corporate blog to bypass the media proved to be too provocative a topic for this PR girl to pass up commenting on. I shared in a comment on the blog my viewpoint that PR is […]

Lose the Fear. 3 Simple Tips to Get Blogging More in 2011

It’s a new year and a new look for And I’m making a commitment to spice up things in 2011. What better way to do this then by making it a priority to post more. To get started, I’ve taken three simple steps to help meet this goal which in turn can help you […]

In PR? Why You Need that iPad

It’s no secret that I’m a huge fan of the iPad. Granted, at first I thought, will I ever really use this thing? The answer is yes, yes and yes! It has become an indispensable part of my work life. In fact, all PR pros can benefit from adding an iPad to their arsenal of […]

Should You Friend a Competitor Online?

Pepsi and Coke did it on Twitter. Southwest Airlines and Jet Blue did it at Tweetup over a game of Guitar Hero. So what’s keeping you from friending your competition on social networks? Really, it’s okay to hit that follow or friend request button. You just might find the benefits far outweigh any negatives and […]