Tag Archive | Social Media

PR Predictions for 2012: The New PR Pro

PR Predictions for 2012: The New PR Pro

Like everyone else, I’m eagerly anticipating the start of the New Year. There is just something magical about having a clean slate ahead of you, ready to be filled with exciting happenings, both personally and professionally. On that note, this PR Pro will be serving up predictions over the coming days on the changes she […]

Three Reasons why the Press Release will Survive Social Media

It’s an on-going debate – are press releases still relevant as a communications tool in today’s age of social media? The answer is yes. Journalists may rant against how many off-target press releases they receive in a day, and call for its immediate demise, but that fact remains that a press release is still seen […]

Should You Friend a Competitor Online?

Pepsi and Coke did it on Twitter. Southwest Airlines and Jet Blue did it at Tweetup over a game of Guitar Hero. So what’s keeping you from friending your competition on social networks? Really, it’s okay to hit that follow or friend request button. You just might find the benefits far outweigh any negatives and […]